Information Graphics or info graphics are visual representations of information, data and knowledge, in such a means that it creates greater understanding.
By simplifying the content into a visualization of symbols, pictograms, boxes, lines and arrows, we generate a simpler convention of language. Visualizations illustrate information that would be hardly conceivable in a convenient manner if it were written text.
Info graphics and visualizations are all around us. You can think of it as ”Visual shorthand for everyday concepts”. The hexagonal stop sign at an intersection, the dotted line along a map that displays the train route or fire escape plans. They are everywhere, and are something we interpret daily.
“For our visualization we choose to focus on nutrition, more specifically, the calorie content of two popular fast-food chains, Subway and McDonalds, and display in correlation the amount of exercise required to burn off the calories consumed.
As a group we believed there was a misunderstanding amongst general society about the ACTUAL difference – or rather lack of – between the calories in popular McDonalds and Subway meals. While this information is available in each of the chains nutritional charts, people hardly access this information and compare for themselves unless they have a significant invested interest. Therefore we decided to make the invisible calories comparison and subsequent exercise required between these two chains, visible.
To do this we simply selected 10 different and popular items from each chain’s nutrition chart, and placed them upwards along a scale according to their calorie content. We then also, researched the amount of exercise in time and type, and displayed that data against the calories, overall indicating the exercise required to burn off a Big Mac or Meatball sub. In addition, we conducted a small survey, asking which chain people preferred over the other, and presented the result at toward the bottom as human figures.”
Presentation allows for the eradication of the nuances that pop up when decoding the numerous meanings symbols convey. The complex messages encoded in pictographs can be colloquially detailed using anecdote and rhetorical questions, effectively adding a third dimension to our visualisation, a level of understanding to be brought to future viewings of the image. By deciphering the content in this manner, the expression becomes clear.
Overall, our info graphic visualizes a nutritional comparison between to fast food chains, and the amount of ensuing exercise required, so the audience can make an informed decision when choosing what to consume – making the invisible, visable.
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